Clients now always connected to advisors via WebRTC

Fiber optic

The Web is changing and technologies are growing very fast. A real revolution started when Google Chrome entered the browser world, back in 2008.

Google Chrome introduced a new way of thinking about the Web, when its new high performance Javascript engine Google V8 was released.

This Javascript engine could generate the new single page applications (SPA), and this meant that the logic moved now on to the browser; the user experience (UX) got a big improvement.

Web Real Time Communication, aka WebRTC

Google V8 was the spark of a new world coming alive. Since then many functionalities and APIs were introduced in JavaScript; one of these was the API for Real Time Communication over the Web (WebRTC).

WebRTC has one enormous advantage against external plugins doing the same work: chat and video can be up and running without any plugin installation or download.

Before the introduction of WebRTC, it was possible to implement a standard text chat in a web page, but this was always done through a server. WebRTC works in P2P mode, all messages, media and data are sent directly to the connected users without a server in the middle.

WebRTC APIs take care of the following features:

  • Audio and video acquisition.
  • Media communication management: bandwidth, security, codecs…
  • Data transfer.

These features certify that all security and basic functionalities are managed by the browser, reducing the risks that could be introduced by a developer.

Conectus and client communications

In our innovative product, Conectus, we introduced WebRTC technology. On its side we put a websocket server. Websockets, another recent technology introduced in 2011, are used to improve the user experience on the application, giving them a business touch, with more interactions and a better look and feel.

Thanks to WebRTC, clients and advisors can stay in touch and exchange messages or have a live conversation whenever they need, without any overhead to set up calls. Clients do not have to cope with technology or install separate plugins or grant permissions each time they need to talk to their advisors from a different device.

And last but not least, the use of open technology standards means that the business does not depend on any telecommunications vendor for WebRTC technology; there are no licensing costs and the only cost is that of integrating the technology with the advisor- and client-facing applications.

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