London late 2015, bravery; Amsterdam late 2016, confirmation; and now Rome early 2018, awareness. Our third Customer Conference showed that Objectway is aware of its potential and of the challenges along the path.
Because of this, and also because of the macro trends in the wealth management sector, the company bet on itself and a new strategy, while dedicating OWIN18 to digital transformation and disruption.
And, what more disruptive and transformation than gather clients, partners and journalists in a sumptuous villa just outside Rome, the Eternal City, to convey a message like Digital humanism to our core?
Seven Centuries, Same Humanism
Because there’s a strong and direct link between the change brought by the digital transformation and the disruption brought by Michelangelo in the Sistine Chapel, with a powerful painting style challenging conventions and even the opinion of his client, Pope Julius II. Because there’s something in this era that resembles the XIV century, when the Humanism movement was born and with it the motto Homo faber fortunæ suæ.
Time is ripe for giving life to a Digital Humanism. To exploit technology to augment humanity instead of replacing it. To see the digital transformation as the seed of a Renaissance, more than a disruption.
Nothing more appropriate, then, of spending the night before OWIN18 visiting the Vatican Museums and especially the Sistine Chapel, to face the Universal Judgement painted by Michelangelo and countless masterpieces from centuries of art and civilizations.
Great People On Stage
After that (and a cheerful dinner at the Baccano, close to the Trevi fountain), our CEO Luigi Marciano has addressed the OWIN18 audience in front of a 17-meter digital screen inside Villa Miani, to highlight the topics at stake in his keynote and introduce an extraordinary agenda of speakers starting with opinion leaders like Spiros Margaris and analysts like James Brown from Compeer.
More Great People On Stage
On our side, after Luigi we offered our best lineup: Peter Schramme, Alberto Cuccu, Lorenzo Pagnin, Georgios Lekkas, Kurt Vanhee, Michele Tanzi; for delving in details about specific products, give overviews of markets and strategies, present our new product strategy, answer every possible question from the audience.
Yuri Bender was an excellent Master of Ceremonies: witty and ironic yet highly professional, well informed, and able to keep the general attention alive even after a full day of keynotes, presentations, and demos.
We had the demos, also: rooms dedicated to the new products, platforms, and solutions, for people wanting to go hands-on, or simply discuss features and possibilities with our specialists.
OWIN18: Cross The Portal
The press coverage was unprecedented and our frontmen had to spend sensible amounts of time in interviews and face-to-face meetings with journalists, starting with the Financial Times.
Luigi invited everyone during his morning keynote to cross the portal of digital transformation and feel the energy of change; and a portal we built, to move from the main hall to the demo corner, to go from concepts and architectures to actual solutions and products.
We’ll spend this year telling about our new unified digital solution; yesterday we showed to the market why we are choosing this strategy and why the digital transformation has to be embraced with energy and passion. To go towards a novel Digital Renaissance; and, also, to keep revenues growing, reduce costs, and attract more customers, while staying compliant with heavier regulations and ensure a complete digital engagement experience, through any possible relationship channel.
Power Word: Augment
New technologies and innovations like machine learning, big data, microservices will help to offer more compelling services and support, augmenting advisors and bankers rather than replacing them; also, new companies and initiatives will make the market more crowded and competitive than ever.
This is the challenge of the digital trasformation. This is its force, too. This was the message of OWIN18: are you ready to take digital to your core, and be ready for the transformation?
Time will tell. Meanwhile, thanks to everyone contributed to make our third Customer Conference memorable.