KBC Ireland: True Omnichannel Must Be Differentiating

KBC Director of Distribution Darragh Lennon

After Darragh Lennon (Director of Distribution at KBC Ireland) told the audience of OWIN18 about the bank’s experience with Objectway solutions, we asked him this question:

What have been the main hurdles in becoming a true omnichannel bank? How did you work to make omnichannel a differentiating plus, more than a simple adjustment to the new rules of the market?

Darragh acted as Spiros Margaris (twice) and Julien Bernard did: he gave us a good answer, that you can watch here!

(Don’t forget to take a look to the tale of our third International Customer Conference in Rome).

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