Jim Marous: How to Reach the Digital HNW Customer

How to Reach the Digital Consumer

One of the (several) best moments of Objectway [IN] 2015, our first International Customer Conference, was Jim Marous’ closing speech.

Jim was recently named the second most important influencer in our field and it was either a honor to listen to him and an exciting chance to learn a lot about.

Among the many things Jim said, we saw a compelling portrait of the modern digital wealth customer, hidden in the flow of the ideas.

We isolated these little pearls to assemble a necklace, so to say, that really explains something about needs and wants of a whole emerging class of customers. Plus some good tips about how to get to them in the best way.

Enjoy the video (2:33 minutes). Thanks for watching!

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